London-based startup RibbonsXP has launched its business that connects Africa adventures to global consumers.

RibbonsXP platform curates, prices and lists African travel and cultural experiences — from paragliding tours to wine-tasting to concerts.

The startup generates revenues by taking a commission on each transaction. Community managers in Africa screen and select experiences that go up on the site.

RibbonsXP has an ambitious two years plan to grow the number of experiences offered from 200 to 10,000 in 2 years and build out machine learning capabilities to better match suppliers, experiences and clients.

RibbonsXP can be likened to an Airbnb for commoditizing and connecting people to Africa travel experiences at scale.

RibbonsXP is targeting a segment of culture-curious travelers: people who are traveling to experience things such as foreign art, food, music or dance workshops.

The market is huge; “We looked at who’s doing these kinds of tours and and the number of people booking…and we found that globally, based on triangulating that, there are about 700 million people globally booking culture-forward experiences,”

RibbonsXP’s value proposition as the site that can bring a greater percentage of these culture travelers to Africa.